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Who

is interacting with your content, signing up for newsletters, registering for an event, downloading a brochure and asking to contact a rep, setting up an ecommerce account. Which content generates the right kind of interactions with your target audience?

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What

content drove that action: was it a video? a brochure? a brochure in video format?  What kind of products are most popular? Do you see patterns? Compare performance of different types of content with different audiences.

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When

are they acting on your content? What times of day work best for which audiences? When should you post content to generate conversions for different geographies, audiences, demographics or personas? Tag your content by target audience  and see what performs.

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Where

does the same content perform on Facebook and on Twitter and in email? Probably not. Know where your content works best.

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A new tool promises to track customers' consumption of marketing content all the way from initial click to final conversion.

Jude Chao | The CMO Site Review

It functions kind of like Bit.ly on steroids.

Damion Brown | Damion Brown Blog Review

Squeeze is an easy-to-use tool that provides very useful audience and content performance insights. It helps our marketing team at Cision Canada understand where their content actually generates ROI.

Terry Foster | Cision Canada

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Hello! Welcome to Squeeze, the world's first content marketing performance platform.

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