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is interacting with your content, signing up for newsletters, registering for an event, downloading a brochure and asking to contact a rep, setting up an ecommerce account. Which content generates the right kind of interactions with your target audience?
content drove that action: was it a video? a brochure? a brochure in video format? What kind of products are most popular? Do you see patterns? Compare performance of different types of content with different audiences.
are they acting on your content?
What times of day work best for which
audiences? When should you post content to generate conversions for different
geographies, audiences, demographics or personas? Tag your content by target
audience and see what performs.
does the same content perform
on Facebook and on Twitter and in email? Probably not. Know where
your content works best.
A new tool promises to track customers' consumption of marketing content all the way from initial click to final conversion.
Jude Chao | The CMO Site Review
It functions kind of like Bit.ly on steroids.
Damion Brown | Damion Brown Blog Review
SqueezeCMM is an easy-to-use tool that provides very useful audience and content performance insights. It helps our marketing team at Cision Canada understand where their content actually generates ROI.
Terry Foster | Cision Canada
Squeeze makes it easy to measure how people interact with the content that you share - through your social networks,
email campaigns, website and more.
Get up and running in less than 60 seconds. Sign up for the Squeeze beta today! We will be in touch very shortly.